Privacy Policy

Theodore Alexander is committed to protecting the privacy of visitors to our websites. This privacy policy applies to the following Theodore Alexander websites:

This policy details how we will manage your personal information.

(1) Personal Data Collection

We may collect, use and store the following types of personal data:

  • Information about your visits to, and use of, this website, such as your IP address, geographical location, browser type, referral source, length of visit and number of page views.
  • Information regarding any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods and services, including furniture, lighting, accessories and catalogues.
  • Personal data that you provide to Theodore Alexander for the purpose of registering with us, including your name, your address and your email address.
  • Personal data that you provide to Theodore Alexander for the purpose of subscribing to our website services, email notifications, e-blasts, newsletters, and our online blog THEO including your name, address and email address.
  • Any other information you choose to send us.

(2) Cookies

We use cookies on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may send a cookie which may be stored on by your browser on your computer's hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website's usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.

Most browsers allow you to refuse to accept cookies. This will, however, have a negative impact upon the usability of many websites.

(3) Using Your Personal Data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

  • (a) administer the website
  • (b) improve your browsing experience by personalizing the website
  • (c) enable your use of the services available on the website
  • (d) send to you goods purchased via the website, and supply to you services purchased via the website
  • (e) send statements and invoices to you, and collect payments from you
  • (f) send you general (non-marketing) commercial communications
  • (g) send you email notifications which you have specifically requested
  • (h) send to you our newsletter and other marketing communications which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology. You can inform us at any time if you no longer require marketing communications to be sent by emailing us at
  • (i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user
  • (j) deal with enquiries and complaints made by or about you relating to the website
  • (k) other uses including data analysis.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

(4) Other Disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

  • (a) to the extent that we are required to do so by law
  • (b) in connection with any legal proceedings or prospective legal proceedings
  • (c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Except as provided in this privacy policy, we will not provide your information to third parties.

(5) Security of Your Personal Data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

(You are responsible for keeping your password and user details confidential. We will not ask you for your password.)

Personal data you provide to us is securely stored in a database held by Theodore Alexander to which only authorized Theodore Alexander employees have access.

Theodore Alexander uses SSL and VeriSign® in online purchasing involving credit card information. This ensures your purchase is secure.

(6) Policy Amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

(7) Your Rights

You may instruct us to provide you with any personal information we hold about you.

You may instruct us not to process your personal data for marketing purposes by email to at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes).

(8) Third Party Websites

Our websites may contain links to websites external to Theodore Alexander. None of the information that you provide to us will be transmitted to other websites. Theodore Alexander is not responsible for the privacy practises or content of such websites.

(9) Updating Information

Please let us know if the personal information we have on file for you needs to be corrected or updated.

(10) Contact

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to